The Specialist the
Gaming Industry Deserves.

Full-cycle game development for the world's leading casino operators and suppliers. Built on deep domain expertise, elite global talent and 15+ years of proven delivery.

What We Do Talk to Us

Who We Are

The industry needed a smarter way to build, so we built it.

We take on the scale, the complexity and the build so you can focus on what only you can do.

We work with operators and suppliers who expect ownership, speed and quality without compromise and we deliver all three, every time.

We don't show up as a vendor. We embed as a long-term extension of your team, and that's exactly why our clients stay. Not for a project, but for the long run.

Leadership

The people who built this.

Every member of the executive team has spent the majority of their career inside gaming. They understand your problems before you describe them. We are a multicultural workforce, local to our customers.

Radu Efremescu
Head of Game Design
15+ years in game design. Created titles for Betfair, Yggdrasil, PokerStars, and Novomatic. Designed Stars Genie, generating €2.5M GGR for PokerStars.
Terry Hollingshead
Commercial Director
13+ years in iGaming. Led commercial and marketing functions at Gamesys, Playtech, and Buzz Bingo. Joined Ingenuity in 2024.
Alina Poghosyan
Director of Sales
7+ years in B2B and B2C iGaming. Former Head of Business Development for two established studios. Deep expertise in commercial strategy and game design.
Paul Kiruvanayagam
Chief Technology Officer
30 years in technology. Nearly 2 decades in iGaming including OpenBet, NYX, and Scientific Games / Light & Wonder.
Jitan Vadgama
Director of Delivery
Oversees end-to-end delivery across Ingenuity's client programmes. Ensures projects are delivered on time, to spec, and to the quality standard that keeps clients coming back.
Charles Cohen
Board Advisor
Serial technology entrepreneur. Founded and exited Probability plc (acquired by IGT) and beenz.com. Former VP Mobile at IGT across Europe, US, China and Australia. Now Founder & CEO of Department of Trust. Oxford PPE graduate.
Anant Swarup
MD & Chief Commercial Officer
Joined Ingenuity in 2014. Leads growth, customer service, and global delivery. MSc Business Systems, City University London. EO member.
Sidharth Swarup
Chief Executive Officer
Co-founded Ingenuity Gaming in 2012. Sets overall corporate strategy, culture, and long-term direction. TEDx speaker, YPO member.
Abishek Sawhny
Chief Financial Officer
32+ years across UK, US, and India. Former CFO in Analytics and Medical Devices. Extensive M&A experience.
Bhawna Choudhary
Head of People & Culture
Leads talent acquisition, people development, and culture across Ingenuity's 400+ team. Instrumental in building the Navodaya programme and shaping the values that define life at IG.
Khushpal Sharma
Head of Art & Creative
One of Ingenuity's longest-serving leaders with 20 years at the company. Leads the art and creative team responsible for the visual identity of every game we ship.
Atul Bali
Board Advisor
Leads the Ingenuity advisory board. Chairman of Instant Win Gaming and The Football Pools. Lead Independent Director of Everi Holdings (NYSE: EVRI).
Michael Prescott
Legal Advisor & Board Counsel
Attorney and business advisor with 30 years of corporate law experience in law firm, in-house, and government settings. Former general counsel of a global multibillion-dollar corporation. Gaming industry specialist.
Anthony Oh
Strategic Advisor
20+ years in investment banking, professional services, and gaming. Former Aristocrat executive. Managing Director at Horizon3 Group and co-founder of Red Desert Games. Deep expertise in M&A, corporate strategy, and content.

Client Testimonials

What our partners say.

The 888 WilliamHill Group has been engaged in the production of bespoke games with Ingenuity for over a decade now. We have found them time and again to be scalable, trustworthy and proactive partners, with rich professional expertise in the fields of game art, game development, testing and configuration.

Ofir Gal-MorGroup Head of Content — 888 WilliamHill

Working with Ingenuity has been an invaluable partnership for Playzido since 2016. Ingenuity has consistently demonstrated a very high level of expertise and dedication. Their commitment to excellence is evident in every aspect of their work.

Stuart BanksCEO — Light & Wonder Spark

Ingenuity has been a highly supportive and collaborative partner, consistently going the extra mile to accommodate our evolving needs across different markets. Their team brings deep, multi-year expertise across art, development, mathematics, compliance and testing, combined with a genuine passion and strong professionalism in everything they do. This makes them a trusted partner in supporting our roadmap and delivering content together.

Fabrizio MottaHead of Slots — Flutter Studios

ODDSworks has been working with Ingenuity since our inception. They have been a great business partner and have patiently scaled their operation to meet our growing needs. The quality of their work is outstanding and they have a genuine interest in our success.

Shridhar JoshiCEO — ODDSworks, Inc.

What We Do

Three segments.
One backbone.

We build and operate across iGaming, land-based, and lotteries covering the full gaming development lifecycle. Not as separate services. As one integrated system.

iGaming

For operators and suppliers building and scaling game portfolios.

From concept to live performance, full-cycle development aligned to your roadmap, your data, and your IP.

Explore iGaming

Land-based

Game development, art, engineering, and testing for regulated markets.

Domain-trained teams delivering at the standard required for physical cabinets and global compliance.

Explore Land-based

Lotteries

Secure, compliant game and platform development for lottery ecosystems.

Built for reliability, scale, and long-term operation.

Explore Lotteries

Let's talk about what you're building.

If you're scaling, launching, or rethinking how games get built — we should talk.

Talk to Us